Wardley Mapping
Wardley Mapping is a strategy tool created by Simon Wardley that helps organizations visualize their value chains and understand how components evolve over time. By mapping the landscape, teams can make better decisions about where to invest, what to build vs. buy, and how to respond to competitive threats.
Key Concepts
- • Value Chain (Y-axis): Components are positioned vertically based on visibility to the user, with user-facing components at the top.
- • Evolution (X-axis): Components move from Genesis (novel) through Custom-Built and Product to Commodity (ubiquitous) as they mature.
- • Movement: Everything evolves from left to right due to competition and user demand. Understanding this movement helps anticipate change.
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Introduction to Wardley Mapping
Simon Wardley's comprehensive introduction to value chain mapping:
An Introduction to Wardley Value Chain MappingVideo: Crossing the River by Feeling the Stones
Simon Wardley's talk on strategy, mapping, and navigating uncertainty:
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About This Tool
Wardley.app is an interactive tool for creating Wardley Maps, exploring strategic gameplay, and managing personas. It was built with inspiration from Simon Wardley's writings, talks, and the vibrant mapping community.